A user can open the file, edit/retouch it and preserve all the original data. The print industry standard they are a lossless raster file that supports layers. Social Media GIFS TIFF - Tagged Image File Format If your image is full of colours or gradients.While this reduces the image size, making it smaller to store and upload to the web, it can come at the expense of high-quality printing. They display millions of colours, so they are perfect for real-life photographs.īut beware, each time you save, a JPG gets compressed even more, losing valuable data. Image file types and their uses JPG / JPEG - Joint Photographics Experts GroupĪ 'lossy' format that is one of the best-known raster image formats. Whenever a designer creates a new graphic from scratch, like a logo, they will probably draw it in a vector format as they offer the most flexibility in how they can use the images later. They're perfect for company logos, illustrations and web graphics. They consist of lines, points, curves, and angles. You can scale them to whatever size you like. Vector graphics are images created with mathematical formulas. Enlarging raster files blurs detail, distorts the pic and makes it look terrible. When you enlarge a raster file, it can't cope, pixels get stretched to fill empty pixels, and your computer decides which colours will fill the new space. JPGs, PNGs and GIFs are made from set amounts of coloured pixels, which make up an image. If you've ever enlarged a photograph, and it's ended up blurry and pixelated, it was likely a raster image. And, if you pick the right file, it can even give your website a boost, which means that the Search Engine Results Page (SERP) rankings get a boost too.Īs a bonus, when you work with a designer, your new understanding will ensure you get what you pay for, and your business image will always look delectable. On a more serious note, choosing the wrong one can damage your business image. Unsure if you need a PNG, an EPS or an SVG? I'll show you how to pick the right one for the occasion. Along with cake, picking the correct file to supply to a designer is the way to their heart. We've all heard the saying, happy designer, happy life.
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